Source: https://www.semrush.com/blog/types-of-d ... ads-study/Types of Digital Ads In Social Media
First, let us define the digital ad types found in social media, display, and video advertising channels.
The following formats were included in the analysis:
• Banner: A combination of text and images in a portrait, landscape, or square format. Appears in the display, social, and video channels.
• Carousel: Combines a series of texts, images, or videos into one ad on a cycle. Appears in social and display advertising.
• HTML5 Animated: An interactive display ad with animated text and images or video that attract attention through motion.
• HTML5 Static: A static display ad with still images and text.
• In-stream video: A video ad that appears within other videos on social networks.
• Promoted account: An ad resembling a normal post on a platform such as X, paid for by the advertiser to promote the account.
• Video: A video ad that might appear on platforms like YouTube or streaming services.
• Video Masthead: A video feature that allows advertisers to place their ads in prominent positions, such as the YouTube home screen, across multiple devices.
Advertising Trends: The Most Popular Types of Digital Ads in Social Media
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With the arrival of AI in advertising industry, types of ads in social media can be reduced to 3 numbers as given below.. 
1. AI-Powered Personalized Ads: Ads driven by artificial intelligence that target users with tailored content based on their behavior and preferences.
2. Shoppable Ads: Seamless ads that allow users to directly purchase products from the ad itself without leaving the platform.
3. AR (Augmented Reality) Ads: Interactive ads that use augmented reality to give users immersive experiences, like trying products virtually.
1. AI-Powered Personalized Ads: Ads driven by artificial intelligence that target users with tailored content based on their behavior and preferences.
2. Shoppable Ads: Seamless ads that allow users to directly purchase products from the ad itself without leaving the platform.
3. AR (Augmented Reality) Ads: Interactive ads that use augmented reality to give users immersive experiences, like trying products virtually.