Source: https://searchengineland.com/google-ads ... ies-452756The five key areas most of the SEO experts consistently missing opportunities :
1. Location targeting: A default Google Ads setting can cause your ads to reach users outside your intended area. This is easy to fix and can save you measurable amounts of money.
2. Auto-applied recommendations: Allowing Google to auto-apply changes can lead to costly mistakes. It’s better to review and apply these manually, except in specific cases.
3. Campaign structure: Different structures work best in different situations.
4. Campaign experiments: This underused feature allows you to test and apply changes with minimal risk – yet 90% of accounts overlook it.
5. Performance Max for lead gen: While PMax can drive lead volume, the quality is often low. It works best for ecommerce and is rarely ideal for lead generation.
Top 5 Google Ads opportunities you might be missing
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Just set your ad budget, location, and all other essential settings in Google Ads to kict start your Google Ads Campaign.
Here are the Steps to create a Google Ads campaign to reach target audience and to achieve your marketing goal:
• Choose an advertising objective
• Select goals to help determine the best campaign type
• Add business information, such as the business name and website
• Create ads by adding assets and previewing keywords, images, logos, and videos
• Confirm payment details and submit the campaign
Here are the lists of Campaign types you can find in Google Ads for promoting your project:
• Search ads
• Performance Max Campaigns
• Display ads
• Demand Gen campaigns
• Shopping ads
• Video ads
• App ads
Here are the Steps to create a Google Ads campaign to reach target audience and to achieve your marketing goal:
• Choose an advertising objective
• Select goals to help determine the best campaign type
• Add business information, such as the business name and website
• Create ads by adding assets and previewing keywords, images, logos, and videos
• Confirm payment details and submit the campaign
Here are the lists of Campaign types you can find in Google Ads for promoting your project:
• Search ads
• Performance Max Campaigns
• Display ads
• Demand Gen campaigns
• Shopping ads
• Video ads
• App ads