GEO is the next evolution of SEO, focused on optimizing content for AI-driven search engines and generative AI tools like ChatGPT, Google SGE, and Bing Copilot. Unlike traditional SEO, GEO prioritizes clear, factual, and conversational content that AI models can understand, summarize, and cite easily.
Key elements include:
• Structured, factual, and up-to-date content
• Conversational tone with context-rich answers
• Authority building (mentions in trusted sources)
• Using schema markup and FAQs for better AI parsing
GEO helps your content get referenced or quoted by AI assistants — the new gatekeepers of web traffic.
Generative Engine Optimization (GEO) - All you need to know
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