Top 5 Google Ads opportunities you might be missing
Posted: Mon Mar 03, 2025 1:27 am
I find this message more useful for my SEO project..
Source: https://searchengineland.com/google-ads ... ies-452756The five key areas most of the SEO experts consistently missing opportunities :
1. Location targeting: A default Google Ads setting can cause your ads to reach users outside your intended area. This is easy to fix and can save you measurable amounts of money.
2. Auto-applied recommendations: Allowing Google to auto-apply changes can lead to costly mistakes. It’s better to review and apply these manually, except in specific cases.
3. Campaign structure: Different structures work best in different situations.
4. Campaign experiments: This underused feature allows you to test and apply changes with minimal risk – yet 90% of accounts overlook it.
5. Performance Max for lead gen: While PMax can drive lead volume, the quality is often low. It works best for ecommerce and is rarely ideal for lead generation.